I am afraid it is meat: the rise of vegan conspiracy theories
From KFCs Imposter burger to Greggs sausage roll, meat-a-like foods are now a vegan staple. But these plant-based alternatives are so realistic they are prompting sincere concern:
When 19-year-old Kaysha Clarius bit into KFCs hugely successful vegan Imposter burger in late June, she was disturbed. A vegan for two years, the mother from Bristol felt the fake fried chicken tasted alarmingly real. I used to eat KFC, and it was very similar to that, she says. She stopped eating, took a picture of the fillet and posted it on a 46,000-strong Facebook group for British vegans.
The KFC vegan burger is made from Quorn, a British meat substitute made from a fermented fungus bound with potato protein. The chain is just one of a growing number of fast food outlets offering vegan options. Pizza Hut launched a vegan pizza in January 2018, and the McDonalds vegan Happy Meal was in its restaurants a year later. Yet, while advancements in the fake meat market delight many vegans, others are concerned that they could, in fact, be eating meat.
You don’t have to go vegan to fight climate change. Research shows that small changes to our diets can make big differences.
I always get paranoid when [fake meat] tastes so much like the real thing, that one day its all going to come out on the news that we have been tricked into eating real meat this whole time, reads one comment on the Facebook group. In February, a commenter posted a picture of Greggs vegan sausage roll, seeking reassurance that it wasnt real meat. Had to stop eating, they wrote. Please tell me its safe.